Designing Indulgent Interaction: Luxury Fashion, M-Commerce, and Übermensch

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Electronic Commerce (e-commerce) has transformed the retail environment and has become an ever increasingly important channel of the global economy. Within this, fashion retail has been a driving force, with increasing brand growth and profit deriving through Mobile Commerce (m-commerce). While the high-street fashion retailers have been key drivers and innovators in creating engaging and persuasive m-commerce app offerings, the high end and luxury fields have to date been slow to adopt and innovate at a comparable rate. This chapter explores the history and meaning of luxury and branding, in relation to the current state of m-commerce in fashion. Specific reference is given to the current state of m-commerce design in the retail domain between luxury and high-street market levels. Key questions and leading developments in the realm of interaction and User Experience (UX) design are presented along with directions on how to design for luxury m-commerce interactions.

Bibliographical metadata

Original languageEnglish
Title of host publicationDigital Marketing for Fashion and Luxury Brands
EditorsWilson Ozuem, Yllka Azemi
Place of PublicationHershey, USA
PublisherIGI Press
ISBN (Electronic)9781522526988
ISBN (Print)9781522526971
Publication statusPublished - 2018

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