Cause-related marketing and employee engagement: The roles of admiration, implicit morality beliefs, and moral identityCitation formats

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Cause-related marketing and employee engagement: The roles of admiration, implicit morality beliefs, and moral identity. / He, Hongwei; Chao, Melody M.; Zhu, Weichun.

In: Journal of Business Research, Vol. 95, 02.2019, p. 83-92.

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He, Hongwei ; Chao, Melody M. ; Zhu, Weichun. / Cause-related marketing and employee engagement: The roles of admiration, implicit morality beliefs, and moral identity. In: Journal of Business Research. 2019 ; Vol. 95. pp. 83-92.

Bibtex

@article{c784add2a68e41e2aeaf4df79ecac028,
title = "Cause-related marketing and employee engagement: The roles of admiration, implicit morality beliefs, and moral identity",
abstract = "Cause-related marketing refers to supporting a charitable cause or a non-profit organization to promote sales. Little is known about how cause-related marketing influences a firm's own employees. Two field studies were conducted which confirmed that cause-related marketing enhances employees' admiration for their company, which in turn promotes engagement. Importantly, each employee's implicit morality beliefs and moral identity centrality jointly moderate these relationships. The practical implications of these findings are discussed.",
author = "Hongwei He and Chao, {Melody M.} and Weichun Zhu",
year = "2019",
month = "2",
doi = "10.1016/j.jbusres.2018.10.013",
language = "English",
volume = "95",
pages = "83--92",
journal = "Journal of Business Research",
issn = "0148-2963",
publisher = "Elsevier BV",

}

RIS

TY - JOUR

T1 - Cause-related marketing and employee engagement: The roles of admiration, implicit morality beliefs, and moral identity

AU - He, Hongwei

AU - Chao, Melody M.

AU - Zhu, Weichun

PY - 2019/2

Y1 - 2019/2

N2 - Cause-related marketing refers to supporting a charitable cause or a non-profit organization to promote sales. Little is known about how cause-related marketing influences a firm's own employees. Two field studies were conducted which confirmed that cause-related marketing enhances employees' admiration for their company, which in turn promotes engagement. Importantly, each employee's implicit morality beliefs and moral identity centrality jointly moderate these relationships. The practical implications of these findings are discussed.

AB - Cause-related marketing refers to supporting a charitable cause or a non-profit organization to promote sales. Little is known about how cause-related marketing influences a firm's own employees. Two field studies were conducted which confirmed that cause-related marketing enhances employees' admiration for their company, which in turn promotes engagement. Importantly, each employee's implicit morality beliefs and moral identity centrality jointly moderate these relationships. The practical implications of these findings are discussed.

U2 - 10.1016/j.jbusres.2018.10.013

DO - 10.1016/j.jbusres.2018.10.013

M3 - Article

VL - 95

SP - 83

EP - 92

JO - Journal of Business Research

JF - Journal of Business Research

SN - 0148-2963

ER -