A Customer Engagement Literature Review and Research Directions

A Customer Engagement Literature Review and Research DirectionsCitation formats

22nd Academy of Marketing Science (AMS) World Marketing Congress, Edinburgh, UK, 9-12 July. 2019.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abboud, L, Bruce, H & Burton, J 2019, A Customer Engagement Literature Review and Research Directions. in 22nd Academy of Marketing Science (AMS) World Marketing Congress, Edinburgh, UK, 9-12 July. 2019 AMS World Marketing Congress, Edinburgh, United Kingdom, 9/07/19.

Abboud, L., Bruce, H., & Burton, J. (2019). A Customer Engagement Literature Review and Research Directions. In 22nd Academy of Marketing Science (AMS) World Marketing Congress, Edinburgh, UK, 9-12 July

Abboud L, Bruce H, Burton J. A Customer Engagement Literature Review and Research Directions. In 22nd Academy of Marketing Science (AMS) World Marketing Congress, Edinburgh, UK, 9-12 July. 2019

Abboud, Liliane ; Bruce, Helen ; Burton, Jamie. / A Customer Engagement Literature Review and Research Directions. 22nd Academy of Marketing Science (AMS) World Marketing Congress, Edinburgh, UK, 9-12 July. 2019.

@inproceedings{5350619bc6be4f518f126868e7c0f5d9,

title = "A Customer Engagement Literature Review and Research Directions",

author = "Liliane Abboud and Helen Bruce and Jamie Burton",

year = "2019",

language = "English",

booktitle = "22nd Academy of Marketing Science (AMS) World Marketing Congress, Edinburgh, UK, 9-12 July",

note = "2019 AMS World Marketing Congress ; Conference date: 09-07-2019 Through 12-07-2019",

}

TY - GEN

T1 - A Customer Engagement Literature Review and Research Directions

AU - Abboud, Liliane

AU - Bruce, Helen

AU - Burton, Jamie

PY - 2019

Y1 - 2019

M3 - Conference contribution

BT - 22nd Academy of Marketing Science (AMS) World Marketing Congress, Edinburgh, UK, 9-12 July

T2 - 2019 AMS World Marketing Congress

Y2 - 9 July 2019 through 12 July 2019

ER -