A Customer Engagement Literature Review and Research Directions

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Bibliographical metadata

Original languageEnglish
Title of host publication22nd Academy of Marketing Science (AMS) World Marketing Congress, Edinburgh, UK, 9-12 July
Publication statusPublished - 2019
Event2019 AMS World Marketing Congress - Edinburgh, United Kingdom
Event duration: 9 Jul 201912 Jul 2019


Conference2019 AMS World Marketing Congress
CountryUnited Kingdom