New generation algorithims using historical data and market and human behaviour change to optimise clients' return on investment

Internal description

Knowledge Transfer Partnership [R KTP]

Description

This KTP is a cross faculty collaboration between AMBS (Richard Allmendinger) and Computer Science (Jon Shapiro) and this is the first time such a collaboration has occurred on a KTP within the University. The goal of this project is to develop an intelligent and efficient bidding algorithm to improve product advertisement. The industrial partner of this KTP is Dream Agility, who are Google Partner and market leader in digital product advertisement.
Short titleR:MIBS Dream Agility
Effective start/end date1/01/1731/12/18