THE GUARDIAN: How to save WH Smith from its 'godawful uniformity'

Press/Media: Expert comment

Release date: 7/3/2017

Description

You wouldn’t invent WH Smith as a store now, says John Pal, senior lecturer in retail at the University of Manchester. It has evolved over time into a business that relies on its location and convenience. Going to his local branch, says Pal, is “not a particularly pleasant experience but it serves a purpose”. You can pick up a magazine, a printer refill, a lottery ticket. “If it starts to refit and invest a lot of money, the only way that will be paid for is through increased prices. Onlookers might look down their nose and say it’s a bit soulless, but it has become a convenience store and it capitalises on that high footfall traffic.” Maybe get some new carpets, though.

Media contributions

TitleHow to save WH Smith from its 'godawful uniformity'
Media name/outletThe Guardian
Media typeWeb
CountryUnited Kingdom
Date7/03/17
DescriptionYou wouldn’t invent WH Smith as a store now, says John Pal, senior lecturer in retail at the University of Manchester. It has evolved over time into a business that relies on its location and convenience. Going to his local branch, says Pal, is “not a particularly pleasant experience but it serves a purpose”. You can pick up a magazine, a printer refill, a lottery ticket. “If it starts to refit and invest a lot of money, the only way that will be paid for is through increased prices. Onlookers might look down their nose and say it’s a bit soulless, but it has become a convenience store and it capitalises on that high footfall traffic.” Maybe get some new carpets, though.
URLhttps://www.theguardian.com/business/shortcuts/2017/mar/07/wh-smith-problem-godawful-uniformity
PersonsJohn Pal