Professor Gary Davies, Manchester Business School retail and branding expert for 25 years, agrees that Manchester is now more ‘on the map’ than ever.
“If you ask people abroad to name cities they’ve heard of in the UK they remember London - but they can usually remember Manchester.
“I remember when I arrived here 40 years ago and there were hardly any hotels, there wasn’t the interest to build them, the focus was on manufacturing jobs not service jobs.
“At the time it was extremely difficult for business people to find a hotel in Manchester. Now there are good hotels, restaurants and cafes, there is choice and the good places aren’t known only to Mancunians like they used to be.”