MAIL ONLINE: Couples are being given false hope by IVF clinics advertising misleading success rates, experts warn

Press/Media: Research

Release date: 12/1/2017

Description

IVF clinics are using 'highly misleading' success rates to advertise their services, experts warn.

A new study has found that many centres are cherry-picking their results to provide a false sense of hope to couples.

Many are using their pregnancy rates to attract those desperate for children - despite this not being the figure of importance.

Scientists are now arguing that an outright advertising ban should be considered if clinics don't show a true break down of their actual birth rates. 

A new study has found that many IVF clinics are cherry-picking their results to provide a false sense of hope to couples

University of Manchester researchers found that success rates are published on 67 per cent of IVF clinic websites.

 

 

 

 

 

Media contributions

TitleCouples are being given false hope by IVF clinics advertising misleading success rates, experts warn
Media name/outletMail Online
Country/TerritoryUnited Kingdom
Date12/01/17
DescriptionIVF clinics are using 'highly misleading' success rates to advertise their services, experts warn.

A new study has found that many centres are cherry-picking their results to provide a false sense of hope to couples.

Many are using their pregnancy rates to attract those desperate for children - despite this not being the figure of importance.

Scientists are now arguing that an outright advertising ban should be considered if clinics don't show a true break down of their actual birth rates.
URLwww.dailymail.co.uk/health/article-4113774/Couples-given-false-hope-IVF-clinics-advertising-misleading-success-rates-experts-warn.html
PersonsJack Wilkinson

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