MAIL ONLINE: Couples are being given false hope by IVF clinics advertising misleading success rates, experts warn
Press/Media: Research
Description
IVF clinics are using 'highly misleading' success rates to advertise their services, experts warn.
A new study has found that many centres are cherry-picking their results to provide a false sense of hope to couples.
Many are using their pregnancy rates to attract those desperate for children - despite this not being the figure of importance.
Scientists are now arguing that an outright advertising ban should be considered if clinics don't show a true break down of their actual birth rates.
A new study has found that many IVF clinics are cherry-picking their results to provide a false sense of hope to couples
University of Manchester researchers found that success rates are published on 67 per cent of IVF clinic websites.
Media contributions
| Title | Couples are being given false hope by IVF clinics advertising misleading success rates, experts warn |
|---|---|
| Media name/outlet | Mail Online |
| Country/Territory | United Kingdom |
| Date | 12/01/17 |
| Description | IVF clinics are using 'highly misleading' success rates to advertise their services, experts warn. A new study has found that many centres are cherry-picking their results to provide a false sense of hope to couples. Many are using their pregnancy rates to attract those desperate for children - despite this not being the figure of importance. Scientists are now arguing that an outright advertising ban should be considered if clinics don't show a true break down of their actual birth rates. |
| URL | www.dailymail.co.uk/health/article-4113774/Couples-given-false-hope-IVF-clinics-advertising-misleading-success-rates-experts-warn.html |
| Persons | Jack Wilkinson |