Rob Ford, Professor of Political Science at the University of Manchester and author of the upcoming book Brexitland, believes that this is because Brexit was never really about Brexit. "It's what we academics call the second ideological dimension. Traditional politics relies on the demonstrable: Do you support free-market economics or regulation? The second dimension has more to do with instinct: Do you want border control or to welcome refugees? In this sense, Brexit wasn't really a question of how do you feel about the EU, rather, do you want to live in a progressive, global UK, or do you want to retreat and live in a more traditional country?"