BBC NEWS ONLINE: How veganism is taking the step from kitchen to closet

Press/Media: Expert comment

Release date: 1/9/2019

Description

Mintel predicted 2019 would see a boom in animal-free shoe collections with shoppers of all ages saying they would buy footwear labelled "vegan".

"It seems to be a bit of a buzz word," says Patsy Perry, senior lecturer in fashion marketing at the University of Manchester.

As well as being on trend - and with a much better ring to it than "synthetic leather" - the "vegan" label does convey an important extra distinction, Ms Perry points out.

"If you are labelling it as vegan, the whole product needs to be vegan," she says. That means checking things like the glue that holds the shoe together for example and the chemicals used for finishing them.

At the top end, designers like Stella McCartney - described by Ms Perry as the original pioneer in this area - have shunned leather and fur for some time. Her fashion house is now exploring a leather substitute made from fungi, and looking at replacing silk with yeast proteins.

Media contributions

TitleHow veganism is taking the step from kitchen to closet
Media name/outletBBC News Online
Media typeWeb
CountryUnited Kingdom
Date1/09/19
DescriptionMintel predicted 2019 would see a boom in animal-free shoe collections with shoppers of all ages saying they would buy footwear labelled "vegan".

"It seems to be a bit of a buzz word," says Patsy Perry, senior lecturer in fashion marketing at the University of Manchester.

As well as being on trend - and with a much better ring to it than "synthetic leather" - the "vegan" label does convey an important extra distinction, Ms Perry points out.

"If you are labelling it as vegan, the whole product needs to be vegan," she says. That means checking things like the glue that holds the shoe together for example and the chemicals used for finishing them.

At the top end, designers like Stella McCartney - described by Ms Perry as the original pioneer in this area - have shunned leather and fur for some time. Her fashion house is now exploring a leather substitute made from fungi, and looking at replacing silk with yeast proteins.
URLhttps://www.bbc.co.uk/news/business-49409405
PersonsPatsy Perry