Featured in The Conversation

Impact: Societal impacts

Narrative

Article “There's no shame in being materialistic – it could
benefit society” has been published on The Conversation (23/01/2018):
http://theconversation.com/theres-no-shame-in-beingmaterialistic-
it-could-benefit-society-89996

This report refers to the paper published in International Journal of Business Studies (ABS 4* ranked) that I co-authored with my ex-doctoral student Sandra Awanis and a research collaborator Prof. Bodo Schlegelmilch.

Category of impact

  • Societal impacts