The impact is on dancers and audiences in North West England. Choreographic practice in live dance performance was found through a collaborative research programme to build particular relationships with audiences. Where audience feedback influences the choreographic process the subsequent effect on how audiences respond to performances is marked. Strong links between audiences and dancers can enhance creativity in performers, and enrich and expand the imaginations and sensibilities of audiences. On the basis of this kind of empathetic relationship, the Manchester Dance Consortium has worked to enhance locally the quality of dance as a cultural asset and to intensify the involvement and receptivity of dance audiences.