Affecting change of UK public health policy on vitamin D, sun exposure, skin cancer and vitamin D supplementation 2013-20

Impact: Society and culture, Health and wellbeing, Economic, Policy


Research which established and mapped safe levels of sun exposure while meeting vitamin D requirements for different skin types has led to new public health advice and guidance from a range of UK public health, medical professional and charitable bodies. This includes a recommendation from Public Health England that everyone take a vitamin D supplement in
autumn/winter or all year round in particular cases (given sun exposure and skin pigmentation). Making use of the team’s UK ultraviolet radiation (UVR) and vitamin D availability map, Boots Plc undertook a UK-wide press campaign promoting vitamin D supplementation and other bone health products with a [text removed for publication]
increase in like-for-like sales of vitamin D, showing a shift in public behaviour re vitamin D supplementation.

Category of impact

  • Society and culture
  • Health and wellbeing
  • Economic
  • Policy
1 Aug 2013 - 31 Jul 2020

Related information


Research output: Contribution to journalArticlepeer-review

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

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