Mr Edward Crowley


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Experience Executive and Entrepreneur with a passion for teaching and building enterprises. Currently researching the hidden cognitive factors associated with Servitization, and specifically the differences between organizations headquartered in North America, and organizations headquartered in Japan, while growing an early stage Industrial IoT Predictive Analytics applied solutions firm.

External positions

CEO, Virtulytix, Inc.

15 Aug 2017 → …

World-wide Sr. Manager, Product Strategy and Marketing, Lexmark International, Inc.


International Market Development Manager - Telemedicine, Intelliquest Inc.


Sr. Product Manager, Texas Instruments Incorporated


Product Manager, DataProducts


Market Analyst, QMS, Inc.


Product Manager, Data Support Services, Inc.


Areas of expertise

  • SF Animal culture - Business models, Marketing, Entrepreneurship, Servitization, International Business

Education / academic qualifications

  • 1993 - Master of Business Administration University of Mary Hardin - Baylor
  • 1988 - Bachelor of Science, Agricultural Economics, Computer Science Emphasis, University of Missouri - Columbia

Related information


Research output: Contribution to journalArticle

Research output: Chapter in Book/Report/Conference proceedingChapter

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Student Theses

UoM administered thesis: Doctor of Business Administration

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