Dr Barbara Waters

Lecturer in Fashion Business

View graph of relations

Biography

Barbara Waters is Acting Programme Director for the Distance Learning MSc in International Fashion Marketing and a Lecturer in Fashion Business in the Department of Materials. She joined the Fashion Business & Technology team at the University of Manchester in 2019 to help design and develop the distance learning programme.

Barbara has many years of teaching experience in higher education. Prior to joining the University of Manchester she was leader of the BA Fashion Marketing programme at the University of Leeds. She also previously worked at the University of Bolton, where she led the Engineering subject group and was a Principal Lecturer teaching Fashion and Textile Marketing.

Barbara has recently completed a PhD investigating the use of fashion brand names in British chick lit. 

Memberships of committees and professional bodies

  • Fellow of the Chartered Institute of Marketing and Chartered Marketer
  • Fellow of the Textile Institute and Chair of the Membership Committee
  • Fellow of the Higher Education Academy

External positions

External Examiner for MA Global Fashion Management, University of Leeds

1 Nov 201928 Feb 2022

External Examiner for MA Fashion Retail Management , University of the Arts London

1 Jan 201931 Dec 2022

Education / academic qualifications

  • 2021 - Doctor of Philosophy, A Novel Form of Product Placement? The Use of Fashion Brand Names in British Chick Lit., The University of Huddersfield (2014 - 2021)
  • 1992 - Master in Science, Marketing, The University of Salford (1989 - 1992)
  • 1988 - Bachelor of Arts, Textile Marketing, The University of Huddersfield (1984 - 1988)

Related information

Publications

Research output: Contribution to conferenceOther

Research output: Contribution to conferenceOther

Research output: Contribution to conferencePaper

View all (5)

Activities

Activity: MembershipMembership of professional association

Activity: MembershipMembership of professional association

Activity: MembershipMembership of professional association

View all (3)