Prof Anders Gustafsson

Distinguished Professorial Fellow

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Anders Gustafsson is Distinguished Professorial Fellow at the University of Manchester’s Alliance Manchester Business School (AMBS) and Professor of Marketing at the Norwegian Business School (BI). 

His research interests are in the field of marketing management, with a particular focus on customer satisfaction and loyalty as well as the management of customer relationships and consumer behavior in services contexts. Most of his research is carried out in close collaboration with companies, most recently with Ikea, Ericsson and Volvo. 

Anders has published his research in the marketing discipline’s top journals, including Journal of MarketingJournal of Marketing Researchand Journal of Service Research. He is also an author of 12 books, some of which have been translated into multiple languages. Anders has won Best Paper awards for his research published in Journal of Service Researchand Journal of Service Management. He also is the recipient of the Christopher Lovelock Career Contributions to the Services Disciplineaward.

Anders is the current co-editor in chief for Journal of Business Researchand an area editor for Journal of Service Research. He is also the upcoming AMA academic council president and will serve a three-year term. 

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Research output: Contribution to journalArticlepeer-review

Research output: Contribution to journalArticlepeer-review

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