Dr Ali El Samra


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Ali holds a PhD in Management from Aston University, a Master of Business Administration degree from University of Bradford, and a Bachelor degree in Business from the Lebanese American University.  Ali is also an experienced Business Analyst, having worked at big corporates in Dubai before pursuing his PhD. His research interests include: innovation management, technology management, information management, social media, and Big Data.

Education / academic qualifications

  • 2019 - Doctor of Philosophy, The Impact of Social Media Knowledge Acquisition on Innovation and Financial Performance of the Firm, Aston University (2016 - 2019)
  • 2014 - Master of Business Administration, How Big Data Can Transform an Organization into a Customer Driven One, University of Bradford (2012 - 2014)
  • 2010 - Bachelor of Science Lebanese American University (2006 - 2010)