Mr Ahmadreza Rahimi

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Ahmadreza (Reza) Rahimi is a PhD researcher in Management Sciences and Marketing division at Alliance Manchester Business School (AMBS). Reza’s research interests revolve around consumer behaviour, with particular focus on the role of emotions in consumer decision making, building on his background in philosophy and psychology. Currently, he is working on consumer pride in relation to purchase, consumption and prosocial behaviours. Reza completed an MSc in Marketing (with Distinction) at the University of Manchester in 2018, before embarking on his PhD on an AMBS full scholarship. 

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