Dr Anita Greenhill

Senior Lecturer

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Dr Anita Greenhill joined MBS in September 2003.

Dr Anita Greenhill is an accomplished multi-disciplinary researcher who received her PhD from the Engineering & Information Technology Faculty, Griffith University in 2002. Dr Greenhill's expertise in technology, society and policy/ business have built the foundations of all research projects and policy advisory positions and publications to date. Dr Greenhill has significant experience in policy and digital technology, digital technology and community engagement, education, and qualitative methods.

 Prior to her appointment Anita was employed as a lecturer in Information Systems in the Faculty of  Anita has over 60 published articles in various fields of interest and expertise: Information Systems, Virtual Communities, Sociology, Skills acquisition in Information Technology, Gender an Information Technology, Information Technology, Policy and Education, Qualitative Research Methods.

Dr Greenhill's current research focuses on the future of work; digital labour and skills; music in the creative industries in the UK and particularly on the area of skills development and workplace racism and exploita

Further information

Dr Greenhill has been developing an area of research around Volunteer Crowd Sourcing, Smart Cities and Future Technology and Innovation through Creative Science Prototyping. She is running a specialist workshop on the Creative Science Prototyping theme at The Academy of Management Conference in Miami 2013, along with Dr Gary Graham Leeds Uni and Prof Vic Callaghan Uni of Essex.


The workshop is designed to present and extend the existing work as well as to build our research network (NEMODE as well build international contacts) and strengthen contacts and Management research in America and across the globe. Furthermore the workshop will assist to galvanise the academic and practitioner interest which will then be reflected in a forthcoming special issue in the Journal Research Policy (the 4* ABS Journal).


As background to existing work she is editing two special issues in Futures (available online) as well as Technology Forecasting and Social Change (forthcoming).

 She also has established professional associations with MIT, Duke Uni and Intel at the AoM Conference.

Dr Greenhill is a Senior Lecturer at the Manchester Business School, University of Manchester. Dr Greenhill has an extensive research and publication list exploring cultural practices of online communities. Dr Greenhill is currently researching the changing role of the city, local communities and their use of community news media in the digital age. Dr Greenhill is currently teaching on both the undergraduate and postgraduate teaching courses.

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